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The Socks — Take the pun literally, and post it.

Campaign

The Socks

Take the pun literally, and post it.

A pair of proper dark bamboo socks, wrapped in a printed band carrying your gag and flat-packed so they go through the letterbox rather than sitting at a depot. This is the campaign Breakthrough came out of: risk directors were being emailed to death about a regulation the whole sector had nicknamed UK SOX, so we posted them actual socks with a printed letter explaining the joke. If your market has an acronym everyone is sick of reading, this is how you say it out loud.

Your campaign

We print exactly this — edit anything.

Here is the letter we would print and post with The Socks, already written. Change a line or rewrite the lot — what you leave in the box is what comes off the printer, on one A5 sheet. Set the number of parcels in the order box and a row appears for each person.

How should it be made?

Same price either way. It is the same parcel and the same object — all that changes is how the words get onto the paper.

Your letter

861 / 1600 characters

Click to drop a detail in at the cursor. We fill these in per person, one letter at a time.

Your name as it should appear at the bottom of every letter. Leave it blank and we will ask you for it before anything is written.

On the letter — for recipient 1

To
Priya, Sample Co
Subject
Is finding the perfect [category] enough to knock your socks off?

Priya,

I was going to send you another email about it, but I expect your inbox has heard quite enough this month — the same subject line, the same week, from people you have never met. So I have posted you a pair of socks instead.

My name is [sender_name], I work for [sender_company]. [sender_reason]

You may well tell me Sample Co has this covered already. If so, keep the socks, wear them to the next audit committee, and think unkind thoughts about me every time you pull them on.

But if that's not the case, and the perfect [category] is still something you are darning round rather than fixing, then take twenty minutes to hear why [proof_clients] pulled their socks up with us and never looked back.

Give me those twenty minutes and I will try to knock your socks off. You are, after all, already halfway there.

[sender_name]

[sender_name]

Sample details shown until you type a name. Shown reduced — it prints on one A5 landscape sheet, 210 × 148 mm.

The signature block

Printed under the sign-off, and used to fill the gaps in the letter above. Anything you leave blank shows as [like this] on the proof — we never print a letter with a hole in it.

Make it a joke. The founder's was Chief Nutcracker, and it is half the charm.

Goes into the subject line. Their words, not your product name.

Name them. Real names beat 'three household names' every time — this is the line that earns the meeting.

Who is getting it?

1 parcel

Names and companies are optional here — they are what the merge fields swap in, so it is worth adding them if you have them. The postal addresses come from the list you upload straight after checkout.

  1. 1 of 1

    Showing on the letter

    Gets the letter above, with their name and their company merged in.

Either way, we confirm the person and the delivery address before anything is posted. That part is included, and always will be.

What the price includes

  • Tracked postage

    Every parcel goes tracked, and we tell you the day it lands so your call or email arrives the same morning.

  • A written message

    Your note, handwritten in real ink on card. We will tighten the wording for you if you would like us to.

  • Free resend on failed delivery

    If it does not get there, we make another one and send it again at our cost. No claim form, no argument.

  • Sourcing, making and packing

    We buy the object, personalise it, pack it so it survives the post, and address it by hand.

  • Address checking, included

    Before anything is posted we confirm the person and the delivery address. Checking that somebody still works where you think they do is the job, not an extra — so it is in the price, not on the bill.

After you order

  1. 01

    You land on a confirmation page and upload your list as a CSV — or email it to us if that is easier.

  2. 02

    We check the addresses, write back with any wording suggestions, and confirm your dispatch date.

  3. 03

    Posted within 5 working days of receiving your list and copy, tracked, with the landing dates sent to you.

Full process and FAQ →

Also worth a look

free resend on failed delivery

dispatch SLA: posted within 5 working days of receiving your list & copy

tracked postage included