Breakthrough

The shop

Pick the thing that lands on their desk.

The physical hooks that have been landing meetings for years. We make them properly, and we price them below the market.

Address checking is included in every campaign. We confirm the person and the delivery address before anything is posted — no extra charge, on any price below.

No membership. No application. Public prices. Order today.

Working out whether the numbers stack up? Do the sum on our calculator

The Coconut — For your toughest nut to crack.
Proven classic

The Coconut

For your toughest nut to crack.

A real coconut, their name inked straight onto the shell, nested in a kraft box so it survives the post and lands on the desk with a thud. The whole office asks what it is, and your handwritten card explains you've been trying to crack this one for a while. Nobody has ever thrown away a coconut without reading the card first.

£22per send
Order
The Socks — Take the pun literally, and post it.
Proven classic

The Socks

Take the pun literally, and post it.

A pair of proper dark bamboo socks, wrapped in a printed band carrying your gag and flat-packed so they go through the letterbox rather than sitting at a depot. This is the campaign Breakthrough came out of: risk directors were being emailed to death about a regulation the whole sector had nicknamed UK SOX, so we posted them actual socks with a printed letter explaining the joke. If your market has an acronym everyone is sick of reading, this is how you say it out loud.

£22per send
Order
The Handwritten Letter — The last person who wrote to them was their nan.
Proven classic

The Handwritten Letter

The last person who wrote to them was their nan.

Real ink on heavy cotton paper, written by an actual human hand, closed with a wax seal they have to break themselves. It arrives looking like a wedding invitation in a stack of window envelopes, so it gets opened first and read slowly. Best when you want warmth and credibility rather than a laugh.

£14per send
Order
The Brick — Hit them with it. Gently.
Proven classic

The Brick

Hit them with it. Gently.

A convincing foam brick, printed with your line, that weighs nothing and lands like a joke. They pick it up expecting masonry, find it's light as a sponge, and it ends up being lobbed round the office all afternoon. Your card is tucked underneath, making the point that you've been trying to get through the wall for weeks.

£26per send
Order
The Brew — Fifteen minutes of their time, and the tea's on us.
Proven classic

The Brew

Fifteen minutes of their time, and the tea's on us.

A proper card with a sachet of Yorkshire Tea taped inside, asking for exactly one brew's worth of their diary. It costs you less than a cold-call dialler seat and it gets them physically holding something you sent while the kettle boils. The cheapest way to start a conversation that doesn't feel like a pitch.

£10per send
Order
The Message in a Bottle — Six emails in, you're officially shipwrecked.
Proven classic

The Message in a Bottle

Six emails in, you're officially shipwrecked.

A corked glass bottle with your note rolled, tied and sealed inside, packed in sand-coloured shred so it feels like it washed up. They have to work the cork out and unroll the paper to read you, which is thirty seconds of undivided attention no inbox will ever give you. It stays on the windowsill long after the meeting.

£38per send
Order

None of these quite fit?

The best campaigns are the ones written for one market, at one moment — like posting socks to risk directors the month everyone started saying “UK SOX”. That is what VIP is for.

Talk about VIP

free resend on failed delivery

dispatch SLA: posted within 5 working days of receiving your list & copy

tracked postage included

Shop — Breakthrough direct mail campaigns