Breakthrough

The shop

Pick the thing that lands on their desk.

Our own inventions, each built around a specific sales problem — the ghosted prospect, the stalled deal, the account that would change your year.

Address checking is included in every campaign. We confirm the person and the delivery address before anything is posted — no extra charge, on any price below.

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The Trophy — An award they never entered, and won't take off the desk.
Breakthrough originalThe anchor

The Trophy

An award they never entered, and won't take off the desk.

A weighted metal-and-wood award, laser-engraved with their name and a category you invent for them, delivered in a lined presentation box with a printed citation card. It looks like something HR ordered, so it goes straight onto the desk and stays there, and every colleague who walks past asks what they won. This is the one you send to the six accounts that would change your year.

£99per send
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The Missing Piece — You're the missing piece. I'll bring the last one to the meeting.
Breakthrough original

The Missing Piece

You're the missing piece. I'll bring the last one to the meeting.

A small framed jigsaw, assembled and glued, with one piece deliberately absent — and the missing piece is in your pocket, not the parcel. They see the gap immediately, read the card, and know the only way to complete it is to put half an hour in the diary. It's the most quietly persuasive thing we post.

£34per send
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The Boomerang — I keep coming back.
Breakthrough original

The Boomerang

I keep coming back.

A laser-engraved wooden boomerang, cut with your line, for the prospect who went quiet after a good first call. It's cheeky about the ghosting without being passive-aggressive, and it hands them an easy way to reopen the conversation with a laugh. Designed flat to sit on a desk or a shelf — aim it squarely at your warm-then-cold list.

£34per send
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The Hot Lead — A genuinely hot lead.
Breakthrough original

The Hot Lead

A genuinely hot lead.

A bottle of seriously hot chilli sauce with a custom label carrying your brand and the gag, plus a card daring them to try it. Someone in that office will absolutely try it and tell everyone, which means your name gets said out loud several times before you've spoken to anyone. Ideal for sales-led and startup cultures who'll take the bait.

£30per send
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The Fortune Cookies — Their future contains one meeting with you.
Breakthrough original

The Fortune Cookies

Their future contains one meeting with you.

Three fortune cookies in a presentation box, each one baked with your printed fortune curled inside predicting the meeting. The snap is the moment — it's theatre, it's shareable, and it makes the ask feel like fate rather than a pitch. Three cookies means it gets passed round the desk, and reads brilliantly on camera if they post it.

£28per send
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None of these quite fit?

The best campaigns are the ones written for one market, at one moment — like posting socks to risk directors the month everyone started saying “UK SOX”. That is what VIP is for.

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free resend on failed delivery

dispatch SLA: posted within 5 working days of receiving your list & copy

tracked postage included

Shop — Breakthrough direct mail campaigns